What is SEO? Why Your Business Needs SEO in 2020

Search Engine Optimization (SEO) changes continuously and businesses that want to stay ahead of the competition need to be aware of them. We keep on those SEO changes, so our clients stay abreast of them and ahead of their competition. You shouldn’t avoid SEO despite these constant modifications – it’s critical to the success of many businesses.

What is SEO?

SEO – Search Engine Optimization is the process of increasing website traffic, quality, and website visibility by implementing proper specific SEO tactics.

Reasons Why You Should Invest in SEO in 2020

Here we’ve put together a list of benefits with the fundamentals for you to understand why your business needs SEO in 2020. Want to know why SEO is important for small businesses? Or would you like to know why SEO is a good asset for 2020 or why SEO is important for your online success? Then search no more here is the place where you will find the answer to those questions.

There have been some recent changes a few upcoming we’ll go over. We experience the new search console, crawl limits, data set, and new structured data, Meta robots value changes, core updates, a few google product improvements, many google algorithm updates, and many more ranking factors added in google algorithm and last a small improvement in google analytics. Everything that happened last year is the foundation so you can focus on SEO this year.

SEO offers long-lived result for your business

SEO is a long term process – and not a product – that brings you the long term advantages for your business. SEO noticeably impacts on your business. You may have heard and sometimes asked yourself how long will it take me to get the first rank for my keywords? I have experienced many business owners or companies that start doing an SEO and just after one or two months they give up and say “SEO doesn’t work” and we did not get the desired result and we need to justify the cost. SEO can be cheaper than many paid campaigns or paid strategies – albeit, it takes longer to see results.

If you start/develop a new website, you will see the SEO results in 6 to 10 months. That might sound like a long time for some but if your SEO is implemented correctly – it will keep your website on SERP (Search Engine Results Pages) and the result you get the benefit you for years. For an online business, SEO will be a good investment, it will bring your business to the next level. SEO is important for small businesses that are struggling to succeed. When we think about SEO there are really two key pieces: You need a good plan and team to achieve SEO success.

Organic search is frequently the prime source for getting traffic

Organic search is responsible for a huge part of website traffic. Many studies prove the value of organic search and its importance. Search visibility is a massive benefit and Google owns more of the search market than competitors such as Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and many more. We all know the importance of a website for online business and the way a website is found is by plating by Google’s rules. An optimized and quality website – strong, original content, with good backlinks – will keep the website as a trusted source by Google and Google will qualify that website for good organic ranking.

You can get more traffic from Local Search

When we talking about why your business needs SEO then the local search should be on your list. Since mobile search and voice search is increasing, the local SEO has started to lead the SEO trends, and now it is virtually mandatory for every online business’ success. When users search for any business on google or map local search, it helps users to know more about your business: such as an address, website, contact details and much more. Through the review, users can recognize your business faster.

Google My Business is a great way to implement your local search strategy. With GMB you can show your business name, address, phone, social account, images, create posts, and much more information.

SEO builds Trust and Trustworthiness for Audience

Google wants all websites to have https:// – an SSL – in large part because it builds trust. The main objective of SEO should be to build trust with the user and Google by providing original content that end-users cite and share (think backlinks).  Google also seeks good user experience: responsive content, easily navigable, proper use of header tags, etc. In the old days of SEO, it is easy to rank with shortcuts. Today it’s different. Users play a vital role. You need to optimize your website according to your target audience and build authority for your brand.

In the SEO world, everybody knows about the traffic, leads, and trustworthiness but only some people know that UX is also involved in this process. If you gain the trust of your users you will get the authority but gaining the authority is not easy, for that you have a clean and easy to use website with meaningful content. It takes time and effort to make your audience trust in your brand.

Every business needs to add beautiful UX in their lead generation strategy. It is important to have an easy to navigate website with a flow of relevant content for each section of every page. Follow the language of users – don’t try to change the natural flow otherwise users feel confused and will leave your site.

SEO is Measurable

With Google Analytics, you can measure lots of data on your website. Having the data gives you an understanding of where you are now; coupled with an understanding of where you want to be, SEO can help bridge the gap with metrics along the way. It might be a little complicated to understand the data and you’ll have to check on it more before taking any actions. Any good SEO consultant will start by finding worthless data from the pile, which shouldn’t be a huge challenge.

A proper way to start an SEO is first making a website audit then look at the traffic that comes and check those pages that need improvement. The next step is to evaluate the backlinks and engage in competitor analysis. So start with the on-page and move to the off-page elements.

With the right content, you can push your audience

As we all know that content is king in Digital Marketing or SEO. If your content is optimized and meaningful users will spend more time on your page. If you have a bicycle store and users come in the first phase of buying a bicycle and you engage them by offering valuable content and related information this will be successful. So the process of search optimization starts with the keywords research. Understanding your user’s needs. There are many other technical SEO changes that we can consider like high loading page speed, poor images, responsive website and much more.

Voice search is trending and with that, you get higher traffic

In the past few years, voice search increased immensely. There’s no doubt that voice search has had a quicker growth and will continue through 2020. Many brands developed voice search technologies for assistant apps for user queries. Optimizing your website content for voice search is a good idea for getting good traffic and leads.

You need to make your audience more aware of your brand and make them hear about you more frequently. This will help you by raising your brand visibility and get other benefits like authority, traffic, and revenue. SEO is very significant to know your users and join with them and make them know you. High-quality SEO has many possibilities for building a better business and a better brand.

Some Concluding Thoughts

While the mobile search is trending, videos are dominating, and we’re starting to use voice-driven search, we also need to keep an eye on security and the safety of user data. User experience is more important than ever, and we must continue to create relevant content and graphics to meet user intent.

HD Enterprises is a leading SEO, WordPress and PHP design and development company based in Tampa, FL USA. We provide small to medium businesses with custom websites, applications, databases, and SEO services to improve their online image and increase business efficiency.

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